Brand Refresh

What started as a niche interest became a cultural powerhouse. Anime has evolved, which means Crunchyroll evolved with it. No longer just a streaming service, Crunchyroll is now a portal to all things fandom with a mission of helping people fall deeper in love with anime.

In collaboration with our VP of Creative, brand strategists, and creative director, I helped outline and define Crunchyroll’s brand voice and tone in our internal playbook. With uniquely anime branding and a fan-focused voice, we were ready to share our new look with the world

VP of Creative: Norman Rabinovich

Gold Winner - 2024 Clio Entertainment Awards