Roku
Welcome Home
2022 was a huge year for Roku. On top of retaining their title as America’s top streaming platform, they launched two new business ventures in Roku Smart Home and Roku TVs built by Roku. As lead writer, my mission was to tell this story of a simpler, smarter home powered by everything Roku has to offer. This video originally premiered at CES 2023.
“Roku City” In NYC
To celebrate Roku’s brand new office in 5 Times Square NYC, we decided to give the people bustling about the city something to dream about—being at home in Roku City.
More Than A Smart TV
Sure, most TVs are smart nowadays. But what does being “smart” actually mean? We were tasked with telling this story about Roku TV, and show just what it means to have America’s favorite way to stream built inside.
Streaming Samples
Internet Radio
Who says the radio is dead? I wrote these spots as part of Roku’s ad partnership with iHeartRadio to promote Roku TV and the then-new Roku Streambar.

