Video
Rebrand
What started as a niche interest became a cultural powerhouse. Anime has evolved, and Crunchyroll evolved with it. We created this video to tell that story, introduce the new brand elements, and get people hyped for the next chapter ahead.
CinemaCon 2024
Not everyone’s a believer in the staying power of anime. Our task was to create a video for CinemaCon 2024 to convince theater owners across the country of anime’s rapid growth, and that anime is worth hosting on the biggest screens.
Welcome Home
2022 was a huge year for Roku. On top of retaining their title as America’s top streaming platform, they launched two new business ventures in Roku Smart Home and Roku TVs built by Roku. As lead writer, my mission was to tell this story of a simpler, smarter home powered by everything Roku has to offer. This video originally premiered at CES 2023.
Winback Campaign
This lifecycle campaign in 2025 targeted users who were previously subscribed to a paid tier of Crunchyroll, but downgraded to the free, ad-supported tier. Using clips of in-season anime only available with Premium, we created a pre-roll ad to entice these users back.
Multiple Profiles
After years of fans asking, Crunchyroll finally debuted the multiple profiles feature in 2024. We created a pre-roll ad to announce the feature to fans around the world and support an engagement campaign for premium members.
Ad Break
Who said ad breaks need to be boring? My team and I wrote fun, branded copy to support the free, ad-supported Crunchyroll Channel during programming gaps.